Secrets of the Moneylab: How Understanding People Will Increase Your Profits

(Bog, Paperback / softback, Engelsk)
Forfattere: Kay-Yut Chen, Marina Krakovsky

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Beskrivelse

Sets out what business can learn from the findings of the economics and social psychology. This title shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.

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Alle detaljer

Forlag Penguin Books Ltd
Forfattere Kay-Yut Chen, Marina Krakovsky
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 04-08-2011
Første udgivelsesår 2011
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag Penguin Books Ltd
Sideoplysninger 256 pages
Mål 140 x 197 x 17
ISBN-13 / EAN-13 9780670919451