Securing the MRAP: Lessons Learned in Marketing and Military Procurement
(Bog, Hardback, Engelsk)
Forlag:
Texas A & M University Press
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781623499426
- Se flere detaljer ▼
Beskrivelse
The mine-resistant, ambush-protected vehicle, or MRAP, required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority.
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Alle detaljer
| Forlag | Texas A & M University Press |
| Forfatter | James Hasik |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 02-09-2021 |
| Første udgivelsesår | 2021 |
| Serie | Williams-Ford Texas a&M University Military History Series |
| Illustrationer | 24 black & white photos, Chart |
| Originalsprog | United States |
| Sideantal | 320 |
| Indbinding | Hardback |
| Forlag | Texas A & M University Press |
| Sideoplysninger | 320 pages, 24 black & white photos, Chart |
| Mål | 228 x 154 x 22 |
| ISBN-13 / EAN-13 | 9781623499426 |