Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing
(Bog, Paperback / softback, Engelsk)
Forlag:
University of Texas Press
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780292772540
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Beskrivelse
Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.
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Alle detaljer
| Forlag | University of Texas Press |
| Forfatter | Avi Santo |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 15-04-2015 |
| Første udgivelsesår | 2015 |
| Serie | Texas Film and Media Studies Series |
| Illustrationer | 49 b&w photos |
| Originalsprog | United States |
| Sideantal | 331 |
| Indbinding | Paperback / softback |
| Forlag | University of Texas Press |
| Sideoplysninger | 331 pages |
| Mål | 229 x 152 x 20 |
| ISBN-13 / EAN-13 | 9780292772540 |