Bemærk: Kan ikke leveres før jul.
Forventes på lager: 30-04-2016
Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.
| Forlag | Business Expert Press |
| Forfattere | Anders Gustafsson, Per Kristensson, Gary R. Schirr, Lars Witell |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-04-2016 |
| Første udgivelsesår | 2016 |
| Originalsprog | United States |
| Sideantal | 174 |
| Indbinding | Paperback / softback |
| Forlag | Business Expert Press |
| Sideoplysninger | 174 pages |
| Mål | 228 x 152 x 10 |
| ISBN-13 / EAN-13 | 9781631574955 |