Shopper Marketing: A How-to Business Story (Bog, Paperback / softback, Engelsk) af Paul Barnett

Shopper Marketing: A How-to Business Story

(Bog, Paperback / softback, Engelsk)
Forfatter: Paul Barnett



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Beskrivelse

Outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.

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Alle detaljer

Forlag Business Expert Press
Forfatter Paul Barnett
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-01-2016
Første udgivelsesår 2016
Originalsprog United States
Sideantal 265
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 265 pages
Mål 206 x 296 x 17
ISBN-13 / EAN-13 9781631573576