Soft Innovation: Economics, Product Aesthetics, and the Creative Industries
(Bog, Paperback / softback, Engelsk)
Forlag:
Oxford University Press
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780199697021
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Beskrivelse
Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.
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Alle detaljer
| Forlag | Oxford University Press |
| Forfatter | Paul (Professor Stoneman |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 04-08-2011 |
| Første udgivelsesår | 2011 |
| Originalsprog | United Kingdom |
| Sideantal | 382 |
| Indbinding | Paperback / softback |
| Forlag | Oxford University Press |
| Sideoplysninger | 382 pages |
| Mål | 167 x 234 x 21 |
| ISBN-13 / EAN-13 | 9780199697021 |