Spike your Brand ROI: How to Maximize Reputation and Get Results

(Bog, Hardback, Engelsk)
Forfatter: Adele R. Cehrs

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Beskrivelse

Increase ROI through more effective brand marketing According to CMO. com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re-tweet is supposed to be a win.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfatter Adele R. Cehrs
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 03-04-2015
Første udgivelsesår 2015
Serie ASAE/Jossey-Bass Series
Originalsprog United States
Sideantal 240
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 240 pages
Mål 161 x 238 x 23
ISBN-13 / EAN-13 9781118976661