Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780415339919
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Beskrivelse
A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of consumer goods.
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| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 25-11-2004 |
| Første udgivelsesår | 2004 |
| Fagredaktør | Steven J. (University of Otago Jackson, David L. (University of Maryland Andrews |
| Originalsprog | United Kingdom |
| Sideantal | 288 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 288 pages |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9780415339919 |