Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Br... (Bog, Paperback / softback, Engelsk)

Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding

(Bog, Paperback / softback, Engelsk)
Forfatter: Brandi Watkins

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This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Brandi Watkins
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-06-2020
Første udgivelsesår 2020
Serie Integrated Marketing Communication
Illustrationer 7 tables; 4 graphs;
Originalsprog United States
Sideantal 150
Indbinding Paperback / softback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 150 pages, 7 tables; 4 graphs;
Mål 152 x 228 x 12
ISBN-13 / EAN-13 9781498540070