Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary ... (Bog, Paperback / softback, Engelsk)
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Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development

(Bog, Paperback / softback, Engelsk)
Forlag: Taylor & Francis Ltd

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Forventes på lager: 26-12-2025

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Beskrivelse

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 26-12-2025
Første udgivelsesår 2025
Fagredaktør Alexander (Leipzig University Godulla, Linjuan Rita (University of Florida Men
Originalsprog United Kingdom
Sideantal 244
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 244 pages
Mål 254 x 178
ISBN-13 / EAN-13 9781032770864