Strategic Innovation: New Game Strategies for Competitive Advantage

(Bog, Paperback / softback, Engelsk)

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Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Allan (University of Michigan Afuah
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 17-02-2009
Første udgivelsesår 2009
Illustrationer 77 Tables, black and white; 60 Line drawings, black and white
Originalsprog United Kingdom
Sideantal 504
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 504 pages, 77 Tables, black and white; 60 Line drawings, black and white
Mål 178 x 254 x 31
ISBN-13 / EAN-13 9780415997829