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Strategic Market Relationships: From Strategy to Implementation

(Bog, Paperback / softback, Engelsk)
Forfattere: Bill (The Robert Gordon University Donaldson, Tom (Waterford Institute of Technology O'Toole
Strategic Market Relationships: From Strategy to Implementation
Forlag: John Wiley & Sons Inc

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Beskrivelse

"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere Bill (The Robert Gordon University Donaldson, Tom (Waterford Institute of Technology O'Toole
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 13-04-2007
Første udgivelsesår 2007
Originalsprog United States
Sideantal 288
Indbinding Paperback / softback
Forlag John Wiley & Sons Inc
Sideoplysninger 288 pages
Mål 233 x 192 x 18
ISBN-13 / EAN-13 9780470028803