Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Educatio... (Bog, Hardback, Engelsk)
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Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education: Perspectives, Readings, and Annotated Bibliography

(Bog, Hardback, Engelsk)
Forfattere: Cynthia C. Ryans, William L. Shanklin
Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education: Perspectives, Readings, and Annotated Bibliography
Forlag: Scarecrow Press

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Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public

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Alle detaljer

Forlag Scarecrow Press
Forfattere Cynthia C. Ryans, William L. Shanklin
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-06-1986
Første udgivelsesår 1986
Originalsprog United States
Sideantal 280
Indbinding Hardback
Forlag Scarecrow Press
Sideoplysninger 280 pages
Mål 221 x 147 x 28
ISBN-13 / EAN-13 9780810818910