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Forventes på lager: 01-09-1998
It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI).
| Forlag | CABI Publishing |
| Forfattere | Luiz (Professor of BioMarketing and Futures Research Moutinho, P (Cardiff Business School Phillips |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-09-1998 |
| Første udgivelsesår | 1998 |
| Fagredaktør | Luiz (Professor of BioMarketing and Futures Research Moutinho |
| Originalsprog | United Kingdom |
| Sideantal | 224 |
| Indbinding | Hardback |
| Forlag | CABI Publishing |
| Sideoplysninger | 224 pages |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9780851992860 |