Strategies for Asia Pacific: Beyond the Crisis
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780333735824
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Beskrivelse
It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic.
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| Forlag | Palgrave Macmillan |
| Forfattere | Philippe Lasserre, Hellmut Schutte |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2 Revised edition |
| Udgivelsesdato | 18-06-1999 |
| Første udgivelsesår | 1999 |
| Illustrationer | XVI, 323 p. |
| Originalsprog | United Kingdom |
| Sideantal | 323 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 323 pages, XVI, 323 p. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9780333735824 |