Strategy and Communication for Innovation: Integrative Perspectives on Innovation in ... (Bog, Paperback / softback, Engelsk)

Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy

(Bog, Paperback / softback, Engelsk)



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This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures.

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Alle detaljer

Forlag Springer International Publishing AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 3rd ed. 2017
Udgivelsesdato 08-05-2018
Første udgivelsesår 2018
Illustrationer 33 Illustrations, color; 27 Illustrations, black and white; XXVI, 424 p. 60 illus., 33 illus. in color.
Fagredaktør Nicole Pfeffermann, Julie Gould
Originalsprog Switzerland
Sideantal 424
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 424 pages, 33 Illustrations, color; 27 Illustrations, black and white; XXVI, 424 p. 60 illus., 33 il
Mål 156 x 233 x 32
ISBN-13 / EAN-13 9783319841847