Successful Focus Groups: Advancing the State of the Art

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

Covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

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Alle detaljer

Forlag SAGE Publications Inc
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 26-05-1993
Første udgivelsesår 1993
Serie SAGE Focus Editions
Fagredaktør David L Morgan
Originalsprog United States
Sideantal 288
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 288 pages
Mål 219 x 147 x 17
ISBN-13 / EAN-13 9780803948747