Television and Political Advertising: Volume I: Psychological Processes
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Inc
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780805806557
- Se flere detaljer ▼
Beskrivelse
Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. Suitable for researchers in advertising, communication, and consumer psychology, this title helps define future work on the relationship between television, politics, and the mind of the voter.
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Alle detaljer
| Forlag | Taylor & Francis Inc |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-10-1991 |
| Første udgivelsesår | 1991 |
| Serie | Routledge Communication Series |
| Fagredaktør | Frank Biocca |
| Originalsprog | United States |
| Sideantal | 378 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Inc |
| Sideoplysninger | 378 pages |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9780805806557 |