The Americanisation of European Business: The Marshall Plan and the transfer of US ma... (Bog, Hardback, Engelsk)

The Americanisation of European Business: The Marshall Plan and the transfer of US management models

(Bog, Hardback, Engelsk)

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Beskrivelse

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries and regions in the 1950s and 1960s.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 07-05-1998
Første udgivelsesår 1998
Serie Routledge International Studies in Business History
Fagredaktør Matthias Kipping, Ove Bjarnar
Originalsprog United Kingdom
Sideantal 252
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 252 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780415171915