The Americanisation of European Business: The Marshall Plan and the transfer of US ma... (Bog, Paperback / softback, Engelsk)

The Americanisation of European Business: The Marshall Plan and the transfer of US management models

(Bog, Paperback / softback, Engelsk)

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This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries and regions in the 1950s and 1960s.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 08-05-2013
Første udgivelsesår 2013
Serie Routledge International Studies in Business History
Fagredaktør Matthias Kipping, Ove Bjarnar
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 256 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780415862523