The Choice Factory: 25 behavioural biases that influence what we buy (Bog, Paperback / softback, Engelsk) af Richard Shotton
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The Choice Factory: 25 behavioural biases that influence what we buy

(Bog, Paperback / softback, Engelsk)
Forfatter: Richard Shotton
The Choice Factory: 25 behavioural biases that influence what we buy
Forlag: Harriman House Publishing

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Beskrivelse

Before you can influence decisions, you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

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Alle detaljer

Forlag Harriman House Publishing
Forfatter Richard Shotton
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 12-02-2018
Første udgivelsesår 2018
Illustrationer Illustrations, black and white
Originalsprog United Kingdom
Sideantal 220
Indbinding Paperback / softback
Forlag Harriman House Publishing
Sideoplysninger 220 pages, Illustrations, black and white
Mål 217 x 141 x 15
ISBN-13 / EAN-13 9780857196095