The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy (Bog, Paperback / softback, Engelsk)

The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy

(Bog, Paperback / softback, Engelsk)
Forfattere: George Pettinico, George R. Milne



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Provides an in-depth look at how consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. The book provides suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions.

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Forlag Business Expert Press
Forfattere George Pettinico, George R. Milne
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-06-2020
Første udgivelsesår 2020
Originalsprog United States
Sideantal 194
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 194 pages
Mål 228 x 152 x 10
ISBN-13 / EAN-13 9781951527686