The Competitive Advantage of Emerging Market Multinationals (Bog, Paperback / softback, Engelsk)
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  9. The Competitive Advantage of Emerging Market Multinationals

The Competitive Advantage of Emerging Market Multinationals

(Bog, Paperback / softback, Engelsk)
The Competitive Advantage of Emerging Market Multinationals
Forlag: Cambridge University Press

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Entreprenørskab Forretningsstrategier Innovation i virksomheder Internationale virksomheder Multinationale selskaber
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Beskrivelse

Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.

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Alle detaljer

Forlag Cambridge University Press
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 04-04-2013
Første udgivelsesår 2013
Illustrationer 32 Tables, black and white; 8 Halftones, unspecified; 13 Line drawings, unspecified
Fagredaktør Peter J. (Judge Business School Williamson, Ravi (Northeastern University Ramamurti, Afonso Fleury, Maria Tereza Leme Fleury
Originalsprog United Kingdom
Sideantal 374
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 374 pages, 32 Tables, black and white; 8 Halftones, unspecified; 13 Line drawings, unspecified
Mål 229 x 153 x 19
ISBN-13 / EAN-13 9781107659414