The Consumer . . . or Else!: Consumer-Centric Business Paradigms
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Inc
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780789015693
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Beskrivelse
Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.
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Alle detaljer
| Forlag | Taylor & Francis Inc |
| Forfattere | Donald F Dufek, Camille P Schuster |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 26-11-2003 |
| Første udgivelsesår | 2003 |
| Originalsprog | United States |
| Sideantal | 190 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Inc |
| Sideoplysninger | 190 pages |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9780789015693 |