The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It
(Bog, Hardback, Engelsk)
Forlag:
John Wiley & Sons Inc
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780471659501
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Beskrivelse
How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.
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Alle detaljer
| Forlag | John Wiley & Sons Inc |
| Forfattere | Jeffrey J. (Fox & Company Fox, Richard C. (Fox & Company Gregory |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 21-09-2004 |
| Første udgivelsesår | 2004 |
| Originalsprog | United States |
| Sideantal | 272 |
| Indbinding | Hardback |
| Forlag | John Wiley & Sons Inc |
| Sideoplysninger | 272 pages |
| Mål | 162 x 237 x 30 |
| ISBN-13 / EAN-13 | 9780471659501 |