The Future Car Dealership: Tools, Trends, and Cases to Prepare Your Business for the ... (Bog, Hardback, Engelsk)
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The Future Car Dealership: Tools, Trends, and Cases to Prepare Your Business for the Future

(Bog, Hardback, Engelsk)
Forfatter: Charlotte Brix Andersen
Nedsat pris! The Future Car Dealership: Tools, Trends, and Cases to Prepare Your Business for the Future
Forlag: SAXO Publish

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Beskrivelse

The book focuses on six mega trends that are driving the changes in the automotive industry. These mega trends are: the green transition, the sharing economy, digitalization, individualization, loyalty programs and new types of partnerships. The book provides insight and discusses the changes we are currently seeing. It provides hands-on advice and gives inspiration for how you might develop and expand your business based on examples from car dealerships in both Denmark and abroad, from small and local dealerships to the big and corporate dealerships with several branches and facilities. As a car dealership, it’s important to strategically consider your position in the market and adjust and transform your business to prepare it for the future. How do you retain your customers in a time and in a market where they become increasingly more fugitive? How can you reach out to new ones? How can you transform your business digitally? How can you introduce subscription plans? And which partnerships can you make with other businesses to benefit both of you?

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Alle detaljer

Forlag SAXO Publish
Forfatter Charlotte Brix Andersen
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1. (01-07-2022)
Oplagsdato 01-07-2022
Sideantal 152
Indbinding Hardback
ISBN-13 / EAN-13 9788740472202