The Longevity Economy: Inside the World's Fastest-Growing, Most Misunderstood Market (Bog, Hardback, Engelsk)
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The Longevity Economy: Inside the World's Fastest-Growing, Most Misunderstood Market

(Bog, Hardback, Engelsk)
Forfatter: Joseph F. Coughlin
The Longevity Economy: Inside the World's Fastest-Growing, Most Misunderstood Market
Forlag: PublicAffairs,U.S.

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Beskrivelse

Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.

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Forlag PublicAffairs,U.S.
Forfatter Joseph F. Coughlin
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 30-11-2017
Første udgivelsesår 2017
Originalsprog United States
Sideantal 352
Indbinding Hardback
Forlag PublicAffairs,U.S.
Sideoplysninger 352 pages
Mål 163 x 241 x 35
ISBN-13 / EAN-13 9781610396639