The Market Makers: Creating Mass Markets for Consumer Durables in Inter-war Britain

(Bog, Hardback, Engelsk)

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Beskrivelse

Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets.

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Alle detaljer

Forlag Oxford University Press
Forfatter Peter (Professor of International Business History Scott
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 21-09-2017
Første udgivelsesår 2017
Illustrationer 85 black and white tables and figures
Originalsprog United Kingdom
Sideantal 388
Indbinding Hardback
Forlag Oxford University Press
Sideoplysninger 388 pages, 85 black and white tables and figures
Mål 310 x 164 x 31
ISBN-13 / EAN-13 9780198783817