The New Multinationals: Spanish Firms in a Global Context (Bog, Hardback, Engelsk)
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The New Multinationals: Spanish Firms in a Global Context

(Bog, Hardback, Engelsk)
Forfattere: Mauro F. (Wharton School Guillen, Esteban (Universidad de Oviedo Garcia-Canal
The New Multinationals: Spanish Firms in a Global Context
Forlag: Cambridge University Press

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Beskrivelse

A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize, manage, execute, and network. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.

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Alle detaljer

Forlag Cambridge University Press
Forfattere Mauro F. (Wharton School Guillen, Esteban (Universidad de Oviedo Garcia-Canal
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 23-09-2010
Første udgivelsesår 2010
Illustrationer 16 Tables, black and white; 5 Line drawings, black and white
Originalsprog United Kingdom
Sideantal 238
Indbinding Hardback
Forlag Cambridge University Press
Sideoplysninger 238 pages, 16 Tables, black and white; 5 Line drawings, black and white
Mål 235 x 158 x 20
ISBN-13 / EAN-13 9780521516143