The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marke... (Bog, Paperback / softback, Engelsk)
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The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace

(Bog, Paperback / softback, Engelsk)
Forfatter: Mauro F. Guillen
The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace
Forlag: Wharton Digital Press

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Beskrivelse

In The Platform Paradox, Wharton professor Mauro F. Guillen argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.

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Alle detaljer

Forlag Wharton Digital Press
Forfatter Mauro F. Guillen
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 11-05-2021
Første udgivelsesår 2021
Originalsprog United States
Sideantal 104
Indbinding Paperback / softback
Forlag Wharton Digital Press
Sideoplysninger 104 pages
Mål 138 x 215 x 10
ISBN-13 / EAN-13 9781613631164