The Political Marketing Game
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781137516428
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Beskrivelse
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfatter | J. Lees-Marshment |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 29-03-2011 |
| Første udgivelsesår | 2011 |
| Illustrationer | XV, 259 p. |
| Originalsprog | United Kingdom |
| Sideantal | 259 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 259 pages, XV, 259 p. |
| Mål | 141 x 217 x 18 |
| ISBN-13 / EAN-13 | 9781137516428 |