The Political Marketing Revolution: Transforming the Government of the Uk (Bog, Paperback / softback, Engelsk)

The Political Marketing Revolution: Transforming the Government of the Uk

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers. -- .

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Forlag Manchester University Press
Forfatter Jennifer Lees-Marshment
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 24-06-2004
Første udgivelsesår 2004
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag Manchester University Press
Sideoplysninger 256 pages
Mål 156 x 232 x 23
ISBN-13 / EAN-13 9780719063077