The Positive Case for Negative Campaigning (Bog, Paperback / softback, Engelsk) af Kyle Mattes
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The Positive Case for Negative Campaigning

(Bog, Paperback / softback, Engelsk)
Forfattere: Kyle Mattes, David P. Redlawsk
The Positive Case for Negative Campaigning
Forlag: The University of Chicago Press

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Beskrivelse

For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.

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Alle detaljer

Forlag The University of Chicago Press
Forfattere Kyle Mattes, David P. Redlawsk
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-02-2015
Første udgivelsesår 2015
Illustrationer 16 figures, 45 tables
Originalsprog United States
Sideantal 256
Indbinding Paperback / softback
Forlag The University of Chicago Press
Sideoplysninger 256 pages
Mål 230 x 153 x 16
ISBN-13 / EAN-13 9780226202167