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The Regional Multinationals: MNEs and 'Global' Strategic Management

(Bog, Paperback / softback, Engelsk)
Forfatter: Alan M. (Indiana University) Rugman
The Regional Multinationals: MNEs and 'Global' Strategic Management
Forlag: Cambridge University Press

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Beskrivelse

Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals.

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Alle detaljer

Forlag Cambridge University Press
Forfatter Alan M. (Indiana University) Rugman
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 06-01-2005
Første udgivelsesår 2005
Illustrationer 51 Tables, unspecified
Originalsprog United Kingdom
Sideantal 290
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 290 pages, 51 Tables, unspecified
Mål 246 x 170 x 16
ISBN-13 / EAN-13 9780521603614