The Why of the Buy: Consumer Behavior and Fashion Marketing - Bundle Book + Studio Ac... (Engelsk) af Patricia Mink Rath
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The Why of the Buy: Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card

(Engelsk)
Forfattere: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi, Lorynn (Baylor University Divita
The Why of the Buy: Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card
Forlag: Bloomsbury Publishing PLC

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Beskrivelse

This book delves into consumer behavior, what choices consumers make, and what fashion companies can do to keep consumers engaging. Covers new topics of social media, technology, the pandemic, diversity, sustainability, and ethics in fashion.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfattere Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi, Lorynn (Baylor University Divita
Format Multiple-component retail product
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 18-05-2023
Første udgivelsesår 2023
Illustrationer 150 colour illus
Originalsprog United Kingdom
Indbinding Multiple-component retail product
Forlag Bloomsbury Publishing PLC
Sideoplysninger 150 colour illus
Mål 216 x 285 x 20
ISBN-13 / EAN-13 9781501382284