Tourism SMES, Service Quality and Destination Competitiveness (Bog, Hardback, Engelsk)
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Tourism SMES, Service Quality and Destination Competitiveness

(Bog, Hardback, Engelsk)
Tourism SMES, Service Quality and Destination Competitiveness
Forlag: CABI Publishing

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Beskrivelse

This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. This edited collection of international papers fully explores the dynamics SMEs.

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Alle detaljer

Forlag CABI Publishing
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 09-06-2005
Første udgivelsesår 2005
Fagredaktør Eleri (Cardiff School of Management Jones, Claire (University of Wales Institute Haven-Tang
Originalsprog United Kingdom
Sideantal 400
Indbinding Hardback
Forlag CABI Publishing
Sideoplysninger 400 pages
Mål 244 x 172
ISBN-13 / EAN-13 9780851990118