Tourism, Technology and Competitive Strategies (Bog, Paperback / softback, Engelsk) af Auliana (Tourism Consultant Poon
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Tourism, Technology and Competitive Strategies

(Bog, Paperback / softback, Engelsk)
Forfatter: Auliana (Tourism Consultant Poon
Tourism, Technology and Competitive Strategies
Forlag: CABI Publishing

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Beskrivelse

This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970's, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism.

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Alle detaljer

Forlag CABI Publishing
Forfatter Auliana (Tourism Consultant Poon
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 01-06-1993
Første udgivelsesår 1993
Originalsprog United Kingdom
Sideantal 352
Indbinding Paperback / softback
Forlag CABI Publishing
Sideoplysninger 352 pages
Mål 231 x 157 x 23
ISBN-13 / EAN-13 9780851989501