Uncertainty-driven Innovation: Managing the New Product Development Processes in an Unpredictable Environment

(Bog, Hardback, Engelsk)
Forfatter: Giacomo Marzi

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Beskrivelse

This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Giacomo Marzi
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2022 ed.
Udgivelsesdato 07-05-2022
Første udgivelsesår 2022
Illustrationer 1 Illustrations, color; 2 Illustrations, black and white
Originalsprog Switzerland
Sideantal 110
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 110 pages, 1 Illustrations, color; 2 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783030995331