Understanding Audiences, Customers, and Users via Analytics: An Introduction to the E... (Bog, Hardback, Engelsk)
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Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

(Bog, Hardback, Engelsk)
Forfattere: Bernard J. Jansen, Kholoud K. Aldous, Joni Salminen, Hind Almerekhi, Soon-gyo Jung
Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
Forlag: Springer International Publishing AG

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The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.

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Forlag Springer International Publishing AG
Forfattere Bernard J. Jansen, Kholoud K. Aldous, Joni Salminen, Hind Almerekhi, Soon-gyo Jung
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2024 ed.
Udgivelsesdato 06-09-2023
Første udgivelsesår 2023
Serie Synthesis Lectures on Information Concepts, Retrieval, and Services
Illustrationer 27 Illustrations, color; 1 Illustrations, black and white
Originalsprog Switzerland
Sideantal 152
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 152 pages, 27 Illustrations, color; 1 Illustrations, black and white
Mål 240 x 168
ISBN-13 / EAN-13 9783031419324