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Understanding Michael Porter: The Essential Guide to Competition and Strategy

(Bog, Hardback, Engelsk)
Forfatter: Joan Magretta
Understanding Michael Porter: The Essential Guide to Competition and Strategy
Forlag: Harvard Business Review Press

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Beskrivelse

If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.

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Alle detaljer

Forlag Harvard Business Review Press
Forfatter Joan Magretta
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-12-2011
Første udgivelsesår 2011
Illustrationer Illustrations
Originalsprog United States
Sideantal 256
Indbinding Hardback
Forlag Harvard Business Review Press
Sideoplysninger 256 pages, Illustrations
Mål 236 x 164 x 23
ISBN-13 / EAN-13 9781422160596