Urban Events, Place Branding and Promotion: Place Event Marketing (Bog, Hardback, Engelsk)
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  9. Urban Events, Place Branding and Promotion: Place Event Marketing

Urban Events, Place Branding and Promotion: Place Event Marketing

(Bog, Hardback, Engelsk)
Urban Events, Place Branding and Promotion: Place Event Marketing
Forlag: Taylor & Francis Ltd

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Beskrivelse

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 07-10-2019
Første udgivelsesår 2019
Serie Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Illustrationer 9 Tables, black and white; 14 Line drawings, black and white; 9 Halftones, black and white; 23 Illustrations, black and white
Fagredaktør Waldemar Cudny
Originalsprog United Kingdom
Sideantal 206
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 206 pages, 9 Tables, black and white; 14 Line drawings, black and white; 9 Halftones, black and whit
Mål 162 x 242 x 14
ISBN-13 / EAN-13 9781138354395