Urban Events, Place Branding and Promotion: Place Event Marketing (Bog, Paperback / softback, Engelsk)
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  9. Urban Events, Place Branding and Promotion: Place Event Marketing

Urban Events, Place Branding and Promotion: Place Event Marketing

(Bog, Paperback / softback, Engelsk)
Urban Events, Place Branding and Promotion: Place Event Marketing
Forlag: Taylor & Francis Ltd

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Beskrivelse

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-06-2021
Første udgivelsesår 2021
Serie Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Illustrationer 23 Illustrations, black and white
Fagredaktør Waldemar Cudny
Originalsprog United Kingdom
Sideantal 220
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 220 pages, 23 Illustrations, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9781032088556