Value Proposition Design: How to Create Products and Services Customers Want (Bog, Paperback / softback, Engelsk)

Value Proposition Design: How to Create Products and Services Customers Want

(Bog, Paperback / softback, Engelsk)
Forfattere: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith

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Beskrivelse

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-10-2014
Første udgivelsesår 2014
Serie The Strategyzer Series
Originalsprog United States
Sideantal 320
Indbinding Paperback / softback
Forlag John Wiley & Sons Inc
Sideoplysninger 320 pages
Mål 241 x 190 x 16
ISBN-13 / EAN-13 9781118968055