Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (Bog, Hardback, Engelsk)

Visionary Pricing: Reflections and Advances in Honor of Dan Nimer

(Bog, Hardback, Engelsk)



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Beskrivelse

Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.

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Alle detaljer

Forlag Emerald Publishing Limited
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 29-11-2012
Første udgivelsesår 2012
Serie Advances in Business Marketing and Purchasing
Fagredaktør Gerald E. Smith
Originalsprog United Kingdom
Sideantal 392
Indbinding Hardback
Forlag Emerald Publishing Limited
Serieredaktør Arch G. Woodside
Sideoplysninger 392 pages
Mål 230 x 158 x 35
ISBN-13 / EAN-13 9781780529967