WIN-WIN-HOUSE: How to Move Marketing In-House and Have the Best of Both Worlds (Bog, Paperback, Engelsk)
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WIN-WIN-HOUSE: How to Move Marketing In-House and Have the Best of Both Worlds

(Bog, Paperback, Engelsk)
Forfatter: Peer Brændholt and Kasper Sierslev
Nedsat pris! WIN-WIN-HOUSE: How to Move Marketing In-House and Have the Best of Both Worlds
Forlag: ZUPA ZITE PUBLISHING

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Beskrivelse

Some will say that the external agencies fell asleep at the wheel and lost their almost divine right to marketing and creativity. Others will say that in-house agencies have sold out on the basic principle that marketing should be driven by good creativity and good ideas. The truth is that both models have their distinct advantages. And the good news is that there’s a way to make your marketing setup a win-win-house—a setup that offers both sets of advantages at the same time.

This book explains how to move marketing in-house and have the best of both worlds. It goes through the pros and cons, the roles and competencies needed, and how to use external agencies to strengthen your marketing setup. In short, this book tells you how to move marketing in-house and have the best of both worlds.

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Alle detaljer

Forlag ZUPA ZITE PUBLISHING
Forfatter Peer Brændholt and Kasper Sierslev
Type Bog
Format Paperback
Sprog Engelsk
Udgave 4. (09-05-2022)
Oplagsdato 09-05-2022
Sideantal 320
Indbinding Paperback
Mål og vægt B: 200mm, H: 320mm, D: 18mm, Vægt: 400g
ISBN-13 / EAN-13 9788740419054