Winning At Innovation: The A-to-F Model (Bog, Paperback / softback, Engelsk) af Philip Kotler
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Winning At Innovation: The A-to-F Model

(Bog, Paperback / softback, Engelsk)
Forfatter: Philip Kotler
Winning At Innovation: The A-to-F Model
Forlag: Palgrave Macmillan

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Beskrivelse

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter Philip Kotler
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 13-01-2015
Første udgivelsesår 2015
Illustrationer XX, 272 p.
Originalsprog United Kingdom
Sideantal 272
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 272 pages, XX, 272 p.
Mål 157 x 233 x 14
ISBN-13 / EAN-13 9781137479174