Winning in Asia, European Style: Market and Nonmarket Strategies for Success (Bog, Paperback / softback, Engelsk) af V. Aggarwal
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Winning in Asia, European Style: Market and Nonmarket Strategies for Success

(Bog, Paperback / softback, Engelsk)
Forfatter: V. Aggarwal
Winning in Asia, European Style: Market and Nonmarket Strategies for Success
Forlag: Palgrave Macmillan

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This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter V. Aggarwal
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2001
Udgivelsesdato 01-01-2001
Første udgivelsesår 2001
Illustrationer XIV, 290 p.
Originalsprog United Kingdom
Sideantal 290
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 290 pages, XIV, 290 p.
Mål 216 x 140
ISBN-13 / EAN-13 9781349632398