Yield Management: Strategies for the Service Industries (Bog, Paperback / softback, Engelsk)

Yield Management: Strategies for the Service Industries

(Bog, Paperback / softback, Engelsk)
Forfattere: Ian (VisitScotland) Yeoman, Una (University of Ulster) McMahon, Anthony (Consultant) Ingold

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Beskrivelse

This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more.

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Alle detaljer

Forlag Cengage Learning EMEA
Forfattere Ian (VisitScotland) Yeoman, Una (University of Ulster) McMahon, Anthony (Consultant) Ingold
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 15-02-2001
Første udgivelsesår 2001
Originalsprog United Kingdom
Sideantal 368
Indbinding Paperback / softback
Forlag Cengage Learning EMEA
Sideoplysninger 368 pages
Mål 243 x 171 x 22
ISBN-13 / EAN-13 9780826448255