A Primer for Integrated Marketing Communications
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780415314206
- Se flere detaljer ▼
Formater og udgaver
Beskrivelse
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | Philip Kitchen, Patrick de Pelsmacker |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 08-07-2004 |
| Første udgivelsesår | 2004 |
| Illustrationer | 18 Line drawings, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 208 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 208 pages, 18 Line drawings, black and white |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9780415314206 |