A Professional and Practitioner's Guide to Public Relations Research, Measurement, an... (Bog, Paperback / softback, Engelsk)
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

(Bog, Paperback / softback, Engelsk)
Forfattere: David Michaelson, Donald W. Stacks
Forlag: Business Expert Press

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Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.

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Alle detaljer

Forlag Business Expert Press
Forfattere David Michaelson, Donald W. Stacks
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Third Edition
Udgivelsesdato 30-01-2017
Første udgivelsesår 2017
Originalsprog United States
Sideantal 289
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 289 pages
Mål 153 x 228 x 24
ISBN-13 / EAN-13 9781631577611